Sell What They WANT, Not Just What You Have | Cupid Hayes on Niche Marketing

Stop trying to be everything to everybody! In this B2P Podcast clip, Cupid Hayes stresses the importance of targeted marketing. Instead of putting yourself everywhere, she advises focusing on who you want to be seen by. Identify your niche, find that audience, and go where they are. Critically, Hayes explains that success isn’t just about what you’re selling, but whether it aligns with what your specific audience wants. Learn why understanding “wants” over “needs” is key to connecting with and serving your ideal customer.
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Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
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Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
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Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
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Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.
Brand Midlife Crisis: Cupid Hayes on Why Consistency & Authenticity Matter

In this episode of B2P Podcast, Cupid Hayes breaks down the concept of a brand “midlife crisis.” She argues that brands lose their way and confuse their audience when they abandon their core identity to chase every trend or try to be everything to everyone (citing examples like jumping opportunistically into LGBTQ+ marketing). Hayes emphasizes the importance of brand consistency, where customers know what to expect (using Coca-Cola as a positive example), contrasting it with modern big brands that often leave consumers unsure. Learn why staying true to your brand is crucial for success.
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Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
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Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
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Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
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Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.
EP 5 | Casting Yourself: The Art of Personal Branding

In this episode, Maynard Breslow and Cupid Hayes delve into the intricacies of branding and self-identity, exploring how personal experiences shape one’s brand. Cupid shares her journey from Hollywood to founding Arrow Advising, emphasizing the importance of authenticity and introspection in branding. They discuss the disconnect between the curated lives presented on social media and the reality of personal experiences, highlighting the need for individuals, especially the youth, to understand and embrace their true selves.
The conversation also touches on the societal pressures that commoditize young people and the role of writing and self-reflection in personal growth. In this conversation, Maynard Breslow and Cupid Hayes delve into the complexities of branding, discussing the phenomenon of brand abandonment and the need for authenticity in a rapidly changing market.
They explore the fickle nature of audiences and the importance of understanding consumer behavior. The dialogue emphasizes the role of stakeholders in shaping brand identity and the necessity of being visible in the marketplace. Ultimately, they reflect on the true meaning of success and the importance of staying true to oneself in both personal and professional realms.
Key Takeaways:
1. Branding is about casting yourself into your own life.
2. Authenticity means being true to yourself without copying others.
3. Introspection is crucial for understanding who you are.
4. People often lack a strong sense of self in today’s society.
5. Writing helps clarify your goals and desires.
6. Fear can drive people to present a false image.
7. Young people are often commoditized in society.
8. Simplicity can guide you to your true self.
Connect with Cupid Hayes On LinkedIn: https://www.linkedin.com/posts/cupidhayes_do-you-know-your-archetype-activity-7196617016575750144-THNu
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Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
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Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
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Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
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Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.
Leadership accountability is crucial for team success With Monique Levy
In this episode, Monique Levy, founder and CEO of Levy Consulting, shares her journey from being a family lawyer to becoming a consultant. She discusses the importance of empathy in consulting, especially during downsizing, and emphasizes the need for understanding employee fulfillment and generational differences in the workplace.
Monique highlights her passion for helping others and her commitment to performance optimization within teams. In this conversation, Monique Levy discusses the complexities of leadership, employee value assessment, and the unique challenges faced by family-owned businesses. She emphasizes the importance of accountability, modeling behavior, and empowering leaders through change. Monique shares her experiences in consulting, highlighting the need for open communication and the transformative power of asking the right questions.
The discussion also delves into the dynamics of family businesses, the importance of preserving relationships, and the challenges of integrating non-family members into a family-owned business environment.
Key Takeaways:
1. Leadership accountability is crucial for team success.
2. Modeling desired behaviors is key for effective leadership.
3. Consultants often serve as a sounding board for leaders.
4. Transformative change often comes from asking the right questions.
5. Family-owned businesses require careful handling of relationships.
6. Building a culture that separates family and business is vital.
7. Most leaders already have the ideas; they just need clarity.
8. Empowerment in leadership leads to better organizational outcomes.
9. Consulting is about collaboration and finding solutions together.
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Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://mamash.ai/mazal/) with us today and let’s propel your business or podcast to new heights!
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From “Autopilot Judaism” to Deep Connection: Abby Neuberger’s Birthright Story

How does a trip transform your identity? Abby Neuberger shares her powerful journey on Mamash Mavericks, detailing her deep connection to Israel and Judaism, rooted in family history but truly ignited by her Birthright Israel experience.
Hear Abby discuss moving beyond “autopilot Judaism,” the pivotal questions her first Birthright trip raised, and how it led her to major in Judaic Studies and eventually lead trips herself. Discover the lasting impact of connecting with history, culture, and community in Israel.
#AbbyNeuberger #MamashMavericks #Birthright #Taglit #JewishIdentity #Israel #Judaism #PersonalJourney #Community #PodcastClip
Biggest Obstacle for My Business? Getting Found Online | Abby Neuberger

What’s the hardest part of getting a new business off the ground? For event planner Abby Neuberger, it’s visibility – especially when everyone asks for a website she doesn’t have (yet!).
In this Mamash Mavericks clip, Abby shares her biggest hurdle in growing her business and how most of her clients come from personal connections and word-of-mouth, not online discovery. Hear her candid take on being a solopreneur, recognizing skill gaps, and the learning curve involved.
#AbbyNeuberger #MamashMavericks #SmallBusinessChallenges #Entrepreneurship #Solopreneur #BusinessObstacles #GettingStarted #EventPlanner #Networking #Marketing
Abby Neuberger Explains Her Definition of Success

“Learn from yesterday, live for today, hope for tomorrow.” Abby Neuberger shares how this Albert Einstein quote shapes her view on success in this clip from Mamash Mavericks.
She discusses why setting a “bar” for success can be misleading and how true success lies in feeling happy, excited, proud, and embracing the lessons from mistakes. A refreshing perspective on achievement and fulfillment.
#AlbertEinsteinQuote #SuccessDefinition #AbbyNeuberger #MamashMavericks #PersonalDevelopment #LifePhilosophy #PodcastShort
Pioneering Online Education The Evolution of Digital Learning with Aryeh Eisenberg

3 Mamash Moments
-Online learning can be a viable and effective option if done correctly.
-Educational technology should assist the learning process and cater to individual student needs.
-Data can be used to improve teaching and learning.
Summary
Aryeh Eisenberg, CEO and founder of Edu-Together, shares his journey of starting an online learning platform and the challenges he faced as an educator in Israel. He discusses the importance of resilience and adaptability in the Aliyah process and the support system needed for a successful transition. Aryeh also highlights the benefits of online learning and how it can cater to individual student needs. He emphasizes the role of technology in assisting the learning process and the importance of creativity and ingenuity in educational technology.
In this conversation, Maynard Breslow discusses the use of technology in education and the importance of adapting to new technological tools with Aryeh Eisenberg. He emphasizes the need for technology to enhance the educational experience for students. Aryeh also addresses the challenges and benefits of incorporating AI in education, highlighting the need for teachers to adapt their teaching methods and assessments. He discusses the role of data in education and how it can be used to improve teaching and learning. Aryeh emphasizes the importance of teachers in education and the dedication and professionalism of the teachers at Edu-Together. He also discusses the challenges of business growth and the importance of building relationships and word-of-mouth referrals. Aryeh concludes by sharing his definition of success, which is making a difference in the lives of students and families.
Chapters
00:00 Introduction and Background
01:17 Starting Edu-Together
06:02 Resilience and Adaptability
09:12 Successful Aliyah Process
11:01 Support System and Planning
13:08 Dealing with Bureaucracy
15:01 Choosing a Community
20:30 Individualized Education
23:22 Benefits of Edu-Together
26:07 Educational Technology
27:07 Using Technology in Education
29:26 Challenges of Educational Technology
30:23 Adapting to New Technology
31:49 Adapting Education to AI
34:36 The Role of Data in Education
37:23 The Importance of Teachers in Education
38:17 Training and Recruiting Teachers
42:09 Challenges of Business Growth
48:09 Getting in Touch with Edu-Together
49:59 Future Plans for Edu-Together
51:20 Definition of Success
Find more episodes of Mamash Mavericks hosted by Tov & Maynard Breslow on Apple, Spotify, YouTube, or wherever you get your podcasts!
Connect with us:
LinkedIn – Maynard
LinkedIn – Tov
Struggling to stand out in the crowded B2B market or looking to monetize your podcast? Discover the power of the MAZAL Method and our specialized AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting with us today and let’s propel your business or podcast to new heights!
October 7th Changed Everything

In this replay episode of Mamish Mavericks, hosts Tov and Maynard Breslow share their personal journeys, discussing their experiences with Judaism, entrepreneurship, and the impact of antisemitism. They emphasize the importance of community, connection, and genuine relationships within the Jewish entrepreneurial space.
The episode highlights Maynard’s transition from a secular upbringing to observant Judaism, the role of family heritage, and the lessons learned from adversity. The podcast aims to inspire and uplift the Jewish community by spotlighting diverse entrepreneurial stories and fostering a sense of belonging.
Tov and Maynard Breslow explore themes of personal fulfillment, career transitions, and the impact of community support. They reflect on their experiences following the events of October 7th, discussing how these events catalyzed a reevaluation of their life choices and professional paths. The discussion emphasizes the importance of gratitude, innovative business strategies, and building meaningful relationships in both personal and professional contexts.
They also share insights on defining success and the significance of progress over perfection. Dive into inspiring stories of Jewish entrepreneurship, personal growth, and community connection with this powerful episode of Mamish Mavericks podcast.
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Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://mamash.ai/mazal/) with us today and let’s propel your business or podcast to new heights!
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Find more episodes of Mamash Mavericks (https://mamash.ai/podcasts/)
Apple (https://podcasts.apple.com/us/podcast/seven-complete-weeks-counting-the-omer/id1747190949)
Spotify (https://open.spotify.com/show/0SmByuJeaum0foP0WDrSOL)
YouTube (https://www.youtube.com/@MamashMavericks)
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Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
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Class Description:
Mamash Mavericks is your go-to podcast for Jewish entrepreneurs and thought leaders. Discover inspiring stories, expert tips, and actionable strategies to grow your business, deepen your faith, and lead with purpose. Tune in twice a week for insightful conversations on entrepreneurship, lead generation, and living a life of Torah values.
Subscribe, rate, and share to stay connected and enhance your Torah learning journey.
Ep 4 | The Art of Balancing Organizational Efficiency and Resilience

In this episode of the B2P Business and Podcasting Show, Maynard Breslow speaks with Bell Walker, founder and CEO of Belleview Consulting. They discuss the importance of process in organizational design, the balance between efficiency and resilience, and the unique journey that led Bell to consulting. Bell shares insights on how to approach organizational problems, the significance of understanding the underlying issues, and the power of effective processes. The conversation also touches on personal and professional success, especially in the context of balancing work and family life.
Takeaways
The safest plane never gets off the ground highlights the need for calculated risk.
Organizations should be viewed as systems, not just a collection of interchangeable parts.
Efficiency and resilience must be balanced for sustainable success.
The power of process is often overlooked until something goes wrong.
Identifying the root problems is crucial for effective organizational design.
Collaboration and communication are key in multi-person processes.
Success is an evolving target, especially after major life changes.
Networking and referrals are essential for finding clients in consulting.
Consultants also need coaches and mentors to grow their businesses.
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Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
———————————————–
Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
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Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
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Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.