In this episode of B2P Podcast, Cupid Hayes breaks down the concept of a brand “midlife crisis.” She argues that brands lose their way and confuse their audience when they abandon their core identity to chase every trend or try to be everything to everyone (citing examples like jumping opportunistically into LGBTQ+ marketing). Hayes emphasizes the importance of brand consistency, where customers know what to expect (using Coca-Cola as a positive example), contrasting it with modern big brands that often leave consumers unsure. Learn why staying true to your brand is crucial for success.
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Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
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Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.