EP 6 | The Business of Food: A Sustainable Future With Arlin Wasserman

In this episode, Arlen Wasserman, managing director of Changing Tastes, discusses the critical role of food choices in sustainability and the evolution of corporate responsibility in the food industry. He shares his journey from the nonprofit environmental sector to consulting for major food companies, emphasizing the importance of genuine sustainability efforts over greenwashing.
The discussion highlights the personal connection people have with food and the need for a rebranding of sustainability to resonate better with consumers. Ultimately, the conversation explores the balance between profit and ethical practices in the business of food. In this conversation, Arlin and Maynard discuss the complexities of modern food systems, the impact of corporate practices on sustainability, and the importance of local food sources. They explore the challenges posed by climate change, the role of technology in food innovation, and the need for a cultural shift towards gratitude and responsible consumption. The dialogue emphasizes the necessity of rethinking our relationship with food, particularly meat, and the values that guide our choices in the food industry.
Key Takeaway:
1. Real change in the food industry requires honest storytelling and accountability. About 60% of people stop using GLP-1 drugs due to side effects.
2. Cooking knowledge is declining as people rely on convenience.
3. Corporate practices often prioritize profit over sustainability.
4. Local food sources are essential for community resilience.
5. Technology in food should complement natural systems, not replace them.
6. Meat consumption needs to be re-evaluated for sustainability.
7. Biodiversity is determined by our food choices.
8. Gratitude can help combat overconsumption.
9. Success in food business should focus on community impact.
10. Education is crucial for fostering sustainable food practices.
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Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
Arlin Wasserman: https://www.changingtastes.net/team
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Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://mamash.ai/mazal/) with us today and let’s propel your business or podcast to new heights!
Think Like a Consumer, Not Just an Owner | B2P Podcast Clip ft. Shaw Khorrami

In this B2P Podcast clip, guest Shaw Khorrami discusses a fascinating disconnect: how business owners often focus solely on their product (“the widget”), yet as consumers themselves, they make purchasing decisions based on a much wider range of factors – company practices, customer service, quality assurance, brand perception, and more.
Shaw highlights how easily business owners switch off their consumer brain when thinking about their own business, potentially missing crucial elements that drive customer loyalty and sales. Learn why understanding the full picture of consumer motivation is key.
#B2PPodcast #CustomerPsychology #MarketingStrategy #ShawKhorrami #ConsumerBehavior #BusinessMindset
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Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
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Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
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Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
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Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.
You NEED to Spend Money to Make Money” | Shaw Khorrami on Business Finance

In this clip from the B2P Podcast, guest Shaw Khorrami tackles the crucial difference between being “cheap” and running a “tight budget.” He explains how simply cutting costs without considering the impact can actually hurt your business (being cheap). Running a tight budget, conversely, means being responsible, knowing exactly where every dollar goes, and understanding that you need to spend money strategically – on people, marketing, resources – to ultimately make money.
Learn why responsible investment is essential, even when managing expenses carefully. Are your cost-cutting measures helping or hindering your growth?
#B2PPodcast #BusinessFinance #SpendingWisely #ShawKhorrami #Entrepreneurship #FinancialManagement
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Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
———————————————–
Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
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Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
———————————————–
Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.
Stop Banging Your Head Against the Wall: Get a Mentor

In this insightful clip from the B2P Podcast, host Maynard Breslow shares his deep appreciation for the power of mentorship. He emphasizes that no matter how smart or hardworking you are, mentorship is often the key differentiator, preventing you from just “banging your head against the wall” trying to figure everything out alone.
Maynard discusses the importance of both having mentors and being a mentor (giving back), creating a cycle that fosters continuous growth. Learn why mentorship isn’t just nice-to-have, but often essential for significant progress.
#B2PPodcast #Mentorship #BusinessGrowth #PersonalDevelopment #MaynardBreslow #CareerAdvice
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Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
———————————————–
Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
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Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
———————————————–
Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.
Real Profit vs. “Fake Money”: A Different Business Approach | Shaw Khorrami

In this clip from the B2P Podcast, guest Shaw Khorrami shares a personal challenge he set for his company: to be profitable from day one and maintain that profitability month after month. Host Maynard Breslow contrasts this disciplined approach with high-profile companies like Uber and WeWork, known for burning through investor cash (“fake money”) without achieving consistent profitability.
Discover the value Shaw places on building a fundamentally sound, profitable business from the outset, focusing on real financial success rather than inflated valuations fueled by external funding.
#B2PPodcast #Profitability #BusinessFinance #ShawKhorrami #FinancialDiscipline #SustainableBusiness
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Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
———————————————–
Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
———————————————–
Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
———————————————–
Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.
Got a great product but struggling with sales? 🤔 You might be making this common mistake!

B2P Podcast host Maynard Breslow dives into why so many business owners are surprised they aren’t succeeding, despite having a good offering. The missing piece? Marketing! He debunks the “Field of Dreams” myth in business – simply building it is not enough.
Learn why neglecting your marketing plan is a recipe for struggle and why active, consistent marketing is non-negotiable for most businesses. Don’t just focus on operations; make sure people know you exist!
Are you dedicating enough time and resources to marketing? Share your thoughts below! 👇
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Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
———————————————–
Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
———————————————–
Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
———————————————–
Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.
EP 6 | Understanding Your Business as a Product With Shawn Khorrami

In this episode, Maynard Breslow interviews Shawn Khorrami, CEO of ePlaybook, discussing his entrepreneurial journey, the importance of viewing a business as a product, and the challenges of budgeting and financial management. Shawn shares insights on the significance of logistics, sales channels, and the need for a holistic approach to business strategy. He emphasizes that education can be beneficial but is not a prerequisite for success, advocating for real-world experience as a critical component of entrepreneurship.
Maynard and Shawn discuss the critical aspects of running a successful business, focusing on cash flow management, the importance of marketing investment, the misconceptions surrounding viral success, and the value of mentorship. They emphasize the need for a balanced approach to budgeting, where businesses must invest wisely to ensure growth and sustainability. The discussion also highlights the challenges of building a profitable business from the ground up and the role of mentorship in navigating these challenges.
Key Takeaways:
1. Investing in marketing is crucial for business success.
2 Viral success is often a myth; consistent effort is key.
3. Mentorship plays a vital role in business growth.
4. You need to know where every dollar is going.
5. Being thrifty can hurt your business if not done wisely.
6. A profitable business model should be established from day one.
7. Marketing should not be the first area to cut costs.
8. Building relationships is essential for business development.
Connect with Shawn: https://www.eplaybooks.com/shawn-khorrami
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Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
———————————————–
Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
———————————————–
Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
———————————————–
Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.
Don’t Wait Until It Hurts! The Danger of Delaying Help 🚨

Are you waiting for a crisis before making a change or asking for help? Tina Greebaum highlights this common pitfall for individuals and companies on the Mamish Mavericks Podcast. Pain gets attention.
#Proactive #ProblemSolving #TinaGreebaum #MamishMavericksPodcast #BusinessAdvice #LifeAdvice #AvoidCrisis #GetHelp #Shorts
Spent a FORTUNE Learning Business?! 💸 The Coach & Shiny Object Trap

It’s easy to run a practice, harder to build a BUSINESS. Tina Greebaum on investing heavily (and sometimes chasing shiny objects) to learn marketing, sales & more. Relatable? From Mamish Mavericks Podcast.
#BusinessCoaching #ShinyObjectSyndrome #EntrepreneurLife #TinaGreebaum #MamishMavericks #BusinessSkills #Investment #PodcastClip #Shorts
Control vs Chaos: Find Your Balance

Tina Greebaum explains Gevurah (control) and Chesed (love) on the Mamish Mavericks Podcast. Too much of either leads to problems! Learn why balance is key for inner structure.
#TinaGreebaum #MamishMavericksPodcast #Balance #Gevurah #Chesed #Kabbalah #Wisdom #Shorts