Is going viral the ultimate goal, or a dangerous distraction? In this clip from the B2P Podcast, host Maynard and guest Shawn Khorrami discuss the modern obsession with virality, especially among aspiring content creators. Shawn breaks down why relying on a “viral moment” is like buying a lottery ticket – it’s not a sustainable marketing or business plan. They explore the “Hock Tua girl” example and emphasize that true success comes from consistent, daily effort, not a one-off flash in the pan. Learn why the best content creators are also dedicated marketers and business owners who show up every day.
Key Points:
The allure and pitfalls of chasing virality.
Why viral moments are “lottery tickets,” not strategies.
The “Today Show” analogy: one appearance isn’t a plan.
Real entrepreneurship requires consistent daily effort.
Successful content creators are hardworking business owners.
Listen to the full B2P Podcast episode for more!
#B2PPodcast #ShawnKhorrami #ViralMarketing #ContentCreation #BusinessStrategy #Entrepreneurship #MarketingTips #Consistency
———————————————–
Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
———————————————–
Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
———————————————–
Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
———————————————–
Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.
Are you just selling a product, or are you selling the entire experience and trust of your business? On the B2P Podcast, Shawn Khorrami (author of the upcoming book “Your Business is Your Product”) challenges host Maynard and listeners to rethink what they’re truly offering. He explains that while business owners might focus on the “widget,” customers are evaluating the entire company – from its service to its reliability – as the actual “product” they invest in. This is a game-changing perspective for any entrepreneur.
In this clip:
The core concept: “Your business is your product.”
Why customers’ purchasing decisions go far beyond the physical item.
The importance of the “consumer hat” for business owners.
How your entire company becomes the offering.
Catch the full wisdom on the B2P Podcast!
#B2PPodcast #ShawnKhorrami #MarketingStrategy #SalesStrategy #BusinessGrowth #EntrepreneurialJourney #BrandBuilding
———————————————–
Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
———————————————–
Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
———————————————–
Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
———————————————–
Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.
Is your budget strategy saving you money or slowly killing your business? Shawn Khorrami joins Maynard on the B2P Podcast to discuss the fine line between running a tight, effective budget and simply being cheap – a distinction that can make or break a company. Learn why so many businesses get this wrong and how it impacts cash flow.
From the B2P Podcast with Maynard and guest Shawn Khorrami.
#TightBudget #BusinessFinance #EntrepreneurTips #ShawnKhorrami #B2PPodcast #CashFlowManagement
———————————————–
Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
———————————————–
Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
———————————————–
Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
———————————————–
Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.
In this B2P Podcast clip, guest Shaw Khorrami discusses a fascinating disconnect: how business owners often focus solely on their product (“the widget”), yet as consumers themselves, they make purchasing decisions based on a much wider range of factors – company practices, customer service, quality assurance, brand perception, and more.
Shaw highlights how easily business owners switch off their consumer brain when thinking about their own business, potentially missing crucial elements that drive customer loyalty and sales. Learn why understanding the full picture of consumer motivation is key.
#B2PPodcast #CustomerPsychology #MarketingStrategy #ShawKhorrami #ConsumerBehavior #BusinessMindset
———————————————–
Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
———————————————–
Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
———————————————–
Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
———————————————–
Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.
In this clip from the B2P Podcast, guest Shaw Khorrami tackles the crucial difference between being “cheap” and running a “tight budget.” He explains how simply cutting costs without considering the impact can actually hurt your business (being cheap). Running a tight budget, conversely, means being responsible, knowing exactly where every dollar goes, and understanding that you need to spend money strategically – on people, marketing, resources – to ultimately make money.
Learn why responsible investment is essential, even when managing expenses carefully. Are your cost-cutting measures helping or hindering your growth?
#B2PPodcast #BusinessFinance #SpendingWisely #ShawKhorrami #Entrepreneurship #FinancialManagement
———————————————–
Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
———————————————–
Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
———————————————–
Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
———————————————–
Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.
In this insightful clip from the B2P Podcast, host Maynard Breslow shares his deep appreciation for the power of mentorship. He emphasizes that no matter how smart or hardworking you are, mentorship is often the key differentiator, preventing you from just “banging your head against the wall” trying to figure everything out alone.
Maynard discusses the importance of both having mentors and being a mentor (giving back), creating a cycle that fosters continuous growth. Learn why mentorship isn’t just nice-to-have, but often essential for significant progress.
#B2PPodcast #Mentorship #BusinessGrowth #PersonalDevelopment #MaynardBreslow #CareerAdvice
———————————————–
Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
———————————————–
Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
———————————————–
Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
———————————————–
Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.
In this clip from the B2P Podcast, guest Shaw Khorrami shares a personal challenge he set for his company: to be profitable from day one and maintain that profitability month after month. Host Maynard Breslow contrasts this disciplined approach with high-profile companies like Uber and WeWork, known for burning through investor cash (“fake money”) without achieving consistent profitability.
Discover the value Shaw places on building a fundamentally sound, profitable business from the outset, focusing on real financial success rather than inflated valuations fueled by external funding.
#B2PPodcast #Profitability #BusinessFinance #ShawKhorrami #FinancialDiscipline #SustainableBusiness
———————————————–
Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
———————————————–
Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
———————————————–
Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
———————————————–
Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.
B2P Podcast host Maynard Breslow dives into why so many business owners are surprised they aren’t succeeding, despite having a good offering. The missing piece? Marketing! He debunks the “Field of Dreams” myth in business – simply building it is not enough.
Learn why neglecting your marketing plan is a recipe for struggle and why active, consistent marketing is non-negotiable for most businesses. Don’t just focus on operations; make sure people know you exist!
Are you dedicating enough time and resources to marketing? Share your thoughts below! 👇
———————————————–
Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
———————————————–
Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
———————————————–
Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
———————————————–
Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.
In this insightful episode from the B2P Podcast, Cupid Hayes discusses the wisdom of accepting your unique path and timing (“what’s for me is for me”). She shares personal reflections on fame, explaining why she’s grateful her journey unfolded differently and highlighting the importance of readiness. Hayes emphasizes the powerful message to “move at your own pace” and “just keep moving,” encouraging listeners to stay open to possibilities, connections, and trust that what’s meant for them will come.
———————————————–
Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
———————————————–
Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
———————————————–
Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
———————————————–
Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.
Stop trying to be everything to everybody! In this B2P Podcast clip, Cupid Hayes stresses the importance of targeted marketing. Instead of putting yourself everywhere, she advises focusing on who you want to be seen by. Identify your niche, find that audience, and go where they are. Critically, Hayes explains that success isn’t just about what you’re selling, but whether it aligns with what your specific audience wants. Learn why understanding “wants” over “needs” is key to connecting with and serving your ideal customer.
———————————————–
Struggling to predictably bring in new B2B clients or monetize your podcast? Discover the power of AI Lead Generation with our unique AMPED and SHEFA Deals at Mamash Mavericks. Our tailored lead generation strategies are designed to amplify your brand, drive meaningful engagement, and attract ideal clients. Book your MAZAL Method Meeting (https://b2p.mamash.ai/forms/amped/) with us today and let’s propel your business or podcast to new heights!
———————————————–
Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Apple (https://podcasts.apple.com/us/podcast/mamash-mavericks-jewish-business-leaders-podcasting-w-tov-maynard-breslow/id1782165325)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
———————————————–
Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
———————————————–
Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.
