Are you just selling a product, or are you selling the entire experience and trust of your business? On the B2P Podcast, Shawn Khorrami (author of the upcoming book “Your Business is Your Product”) challenges host Maynard and listeners to rethink what they’re truly offering. He explains that while business owners might focus on the “widget,” customers are evaluating the entire company – from its service to its reliability – as the actual “product” they invest in. This is a game-changing perspective for any entrepreneur.
In this clip:
The core concept: “Your business is your product.”
Why customers’ purchasing decisions go far beyond the physical item.
The importance of the “consumer hat” for business owners.
How your entire company becomes the offering.
Catch the full wisdom on the B2P Podcast!
#B2PPodcast #ShawnKhorrami #MarketingStrategy #SalesStrategy #BusinessGrowth #EntrepreneurialJourney #BrandBuilding
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Find more episodes of Mamash Mavericks (https://b2p.mamash.ai/)
Spotify (https://open.spotify.com/show/57LcLSN6RkL8p2wjI7dxNJ?si=aa4b8e2be79d4f1f)
YouTube (https://www.youtube.com/@b2p-b2bpodcast)
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Connect with us:
Instagram (https://www.instagram.com/mamashmavericks)
LinkedIn – Maynard (https://www.linkedin.com/in/maynardbreslow/)
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Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.