In this episode, Maynard Breslow interviews Shawn Khorrami, CEO of ePlaybook, discussing his entrepreneurial journey, the importance of viewing a business as a product, and the challenges of budgeting and financial management. Shawn shares insights on the significance of logistics, sales channels, and the need for a holistic approach to business strategy. He emphasizes that education can be beneficial but is not a prerequisite for success, advocating for real-world experience as a critical component of entrepreneurship.
Maynard and Shawn discuss the critical aspects of running a successful business, focusing on cash flow management, the importance of marketing investment, the misconceptions surrounding viral success, and the value of mentorship. They emphasize the need for a balanced approach to budgeting, where businesses must invest wisely to ensure growth and sustainability. The discussion also highlights the challenges of building a profitable business from the ground up and the role of mentorship in navigating these challenges.
Key Takeaways:
1. Investing in marketing is crucial for business success.
2 Viral success is often a myth; consistent effort is key.
3. Mentorship plays a vital role in business growth.
4. You need to know where every dollar is going.
5. Being thrifty can hurt your business if not done wisely.
6. A profitable business model should be established from day one.
7. Marketing should not be the first area to cut costs.
8. Building relationships is essential for business development.
Connect with Shawn: https://www.eplaybooks.com/shawn-khorrami
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Show Description:
B2P is where B2B business owners learn how to transform their businesses into a powerful value-based lead generation machine.
If you have a business-related podcast or have been thinking of one, you’ll also learn how to monetize that podcast right away. Whether you’re already podcasting or just getting started, this channel is packed with insights, strategies, and actionable tips to help you amplify your brand, connect with your target audience, and drive measurable results.
Join us as we dive deep into the world of B2B & podcasting, explore the latest trends, and share success stories that can help you achieve your business goals through the power of podcasting.
Tune in every week to discover how to turn your business dreams into reality through podcasting.